The Research Leadership Course
Learn strategies and tactics to build a strong research team.
Become the research leader your company—and your team—need.
Where the hell did research go off the rails?
Research should be one of the most valuable functions in a business…
But it isn’t.
Researchers should be senior consultants that help the business make more informed—and less risky—business decisions...
But they aren't.
Look no further than the headlines—layoffs and cutbacks disproportionately impacting research teams.
Research leadership needs to be the catalyst for change.
Because if we keep doing what we are doing, we will keep getting what we are getting…
Or worse.
An extinction-level event and the end to research as we know it.
The secret to [re]thinking research leadership is simple:
- Strengthen the core by leveling-up strategy and skills
- Deliver at scale by building better systems, tools, and processes
- Increasing impact by deliberately connecting insights to business impact
When you do this, you can’t help but have a thriving research praxis.
Which is why I created the Research Leadership Course.
The leadership course was designed for research leaders—by research leaders.
The course will teach you step-by-step how to build a successful research practice—and team.
You will learn:
- The step-by-step process I followed to build the first research praxis for Twitter's data business, from 0-1, before Elon Musk f*cked up the entire company
- The six-step Insurgent Research process that creates the organizational change needed to establish, build, and scale a research team
- How I advocated for—and grew—a research team of a single UX researcher, to a cross-functional analytics, research, and insights team of thirteen for Panasonic
- How I secured headcount (n=11) and budget (1.5M) for a brand new team at a start-up
- How I built teams with near-zero attrition
- How to develop systems, tools, and processes that will reduce your meeting time by 50% (or more)
- How to build a culture and team that people want to join
- How to set new hires up for success—while getting them hitting the ground running—by developing 30-60-90 day plans for new hires
- How to develop a research socialization strategy, i.e., forget boring 60-minute readouts
- How to write KILLER job descriptions that capture the attention of superstar candidates
- How to develop career frameworks that help your teams develop to their full potential
- The special framework I have used repeatedly to outperform other teams, get shit done, and have your boss wondering what hit them
- The frameworks I have used to build Mission Statements, Vision Statements, and Objectives that translated to action and weren't just bullshit talking points
- The twenty management principles that transformed me from metro police detective to VP of Analytics, Research, and Insights
- and more…
As a bonus, we will have a few research leader guest speakers.
This will be a cohort-based course where you will learn by doing.
We will implement these principles as we build a research team and practice from scratch over four weeks.
The launch price for the course will be $500.
NB: You are paying for a V1 version of this course. There will likely be an evolution as we improve it. The good news is that I will offer you free access to future versions of the course.
The dates for the course are:
- Presentation » Wednesday, June 28, 2023, 3 pm MST
- Special Guest » Friday, June 30, 2023, 11 am MST
- Presentation » Wednesday, July 5, 2023, 3 pm MST
- Workshop » Friday, July 7, 2023, 11 am MST
- Office Hours » Monday, July 10, 2023, at 11 am MST
- Presentation » Wednesday, July 12, 2023, 3 pm MST
- Workshop » Friday, July 14, 2023, 11 am MST
- Presentation » Wednesday, July 19, 2023, 3 pm MST
- Workshop » Friday, July 21, 2023, 11 am MST
- Special Guest » Wednesday, July 26, 2023, 11 am MST
- Office Hours » Friday, July 28, 2023, 11 am MST
P.S. I have built and led teams at Panasonic, Twitter, Indeed, Twilio, and Quantive. I won't be showing you some bullshit theory, but actual case studies of things that have worked—and not worked—for me.
You'll get...