The POSTER Frame

Ari Zelmanow
2 ratings

The POSTER Frame

The easy-to-use communication framework that builds credibility, trust, and inspires action.

Clarity of communication is the key.

Clear communication drives business decisions.

It is also the key to:

  • Career growth and promotions
  • Inciting and accelerating change
  • Winning the hearts and minds of those you work with

Most importantly, it is the golden key to having an impact.

The problem is...

Formal education went off the rails.

In any occupational training program, college program, or boot camp, there is an emphasis on hard skills. The problem is that hard skills only get you so far. Soft skills, i.e., the ability to communicate and influence, are the engine that gets things done.

The POSTER Frame picks up where those programs left off.

It will prepare you to be a Jedi communicator while positioning you as an indispensable resource for your boss, peers, and business. You will:

  • Create efficiencies for the business, saving tens of thousands of dollars in lost time trying to develop a shared understanding and alignment
  • Be seen as an expert by explaining complex topics in a digestible way
  • Offer your team clarity in problem identification
  • Spend way less time in meetingswe all want this
  • Generate better solutions through better problem identification. “A problem well-stated is a problem half-solved.” —Charles Kettering
  • Contribute to diversity of thought
  • Develop better relationships through better communication
  • Have increased confidence
  • Have increased perceived value from leaders and peers
  • Be creating less work for others, i.e., they don’t have to spend a ton of extra time trying to understand what you are trying to say

You want to be a better communicator.

You never want to be the employee that goes to your boss or team and says, "here is the problem, what should we do?"


You want to be the employee that goes to your boss or team and says, "here is the problem, I have thought it through, and here is the best path forward."

This takes practice...

And a framework that makes it easy.

The POSTER Frame is that framework—it provides an easy-to-use format for framing problems and confidently offering solutions.

The POSTER Frame is a Notion template that walks you through drafting a POSTER document—step-by-step.

So, if you are ready to have...

  • Clarity in communication. This format makes you a better critical thinker and presenter.
  • Diversity of thought. This format makes it easier for introverts and extroverts alike to participate in discussions. It is not uncommon for introverts to not participate in a meeting because the cadence of the meeting exceeds the speed at which they are thinking. This solves for that.
  • Depth of thought. Written documents can be read at any pace and in any order. They can be pondered. Powerpoint forces a rate of information consumption of the presenter.
  • Comfort with debate. Written documents encourage more open debate and dissent.
  • More comprehensive debate. Questions, comments, and debate are asked after reading the entire document, rather than interrupting a presentation in the middle to ask a forthcoming question, i.e., it avoids the “I address that question in a later slide” problem.
  • Durability. Written documents are durable and are records of the decision-making process.
  • Avoidance of the telephone game. Do you remember the telephone game? The game one person whispers a message in another person's ear, and it's passed on down the line to see if the original phrase can survive intact to the last person in the chain. Generally, errors accumulate along the way and what makes it to the end is some shockingly defective copy of the original.
  • Asynchronous feedback and guidance. To grow as individuals and a team, we must have a way to give clear feedback. This allows us to do just that.

Then The POSTER Frame is for you.

You'll learn:

✔️ How to craft a POSTER Frame

✔️ The language you should avoid in a POSTER

✔️ How any researcher—regardless of experience—can create an impactful POSTER

✔️ How to prime stakeholders to not only accept your POV, but actually want it

✔️ How to craft and defend an argument like world-class trial attorneys

✔️ Why PowerPoint documents aren't as effective as a POSTER

✔️ How to present your POV to all stakeholders—from peers to the c-suite

✔️ and more...

The POSTER Frame offers you the system, tools, and processes to communicate more effectively.

Insight to Impact FAQs

When will I get access?

You will get access to the course as soon as you purchase it! You will also get free updates for life.

Who is The POSTER Frame for?

The POSTER Frame is for anyone who wants to have more cogent thinking and then translate that into better communication.

Who shouldn't buy this?

  • Don't buy this if you want a silver bullet to fix all your problems.
  • Don't buy this if you are looking for a purchase alone to solve your problems. In other words, this resource gives you the tools, but you'll have to do the work. Possessing the tool won't write a POSTER for you; you must put what you learn into practice.

Why the heck should I listen to you? Who are you?

My name is Dr. Ari Zelmanow. I lead experience research for Twilio's Core Platform Team. Prior to that, I built Analytics, Research, and Insights teams for Gtmhub and Panasonic and built research practices at Indeed and Twitter, helping businesses make more informed—and less risky—business decisions. 

Ok. Got it. This must be expensive right?

No. It's $49. The price will probably increase in 2023, but it will still be incredibly affordable.

Wait, what? Why so inexpensive?

This isn't my primary source of income, and my main goal is to give back to the community. 

What if I can't afford $49?

Either email me at or DM me on Twitter @arizelmanow and let's see what we can work out.

How long will it take to see results?

It depends. Are you going to implement what you learn? If so, you could see results immediately (for some things). For others, a bit longer.

Ok. What do I do next if I want to get started?

Click the "buy this" button and started today.

How do I get updates?

This will constantly be updated. You get FREE lifetime updates. When anything new is released, you will get an email letting you know the book has been updated AND what has been updated.

What's the refund policy?

If what you see is not what you expected, just reply to the download email within 30 days, and you'll get a full refund. No questions asked**

** No refund on booked coaching sessions. 

Note: For pre-order purchases, I got you covered. The thirty days begins after the official launch.

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The POSTER Frame

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