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Fractional Analytics, Research, and Insights

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The Fractional Analytics, Research, and Insights (ARI) program is BOTH a (growing) toolkit of tools, systems, processes, templates, step-by-step walkthroughs, and everything you need to build, manage, and scale a customer, UX, market and product research practice AND advisory consulting sessions to help you put ALL OF THE ABOVE into practice.

It's like having an in-house Head of Research without having to pay for an in-house Head of Research.

Are you really going to trust the future of your business to untested advice from Google?

This program turns the staff you already have into an army of analytics, research, and insights professionals WHILE enabling you to build, grow, manage, and scale a dedicated team when the time is right.

The Fractional ARI program helps businesses in three primary ways:

1. It saves you time and money by enabling your business to make SMARTER decisions, FASTER

2. It MITIGATES RISK by helping businesses identify and adapt to growth opportunities faster than the competition

3. It AMPLIFIES THE VALUE of analytics, research, and insights so that insights have an IMPACT on growth.

As the Sherlock of Holmes of consumer and market behavior, and an Analytics, Research, and Insights leader @Gtmhub, @Panasonic, and @Twitter, I get it. When you are just starting out and scaling, there is no budget for a dedicated team.

We are all busy, right? Who has time to go down the rabbit hole searching Google for:

  • Best customer interview questions

  • Career frameworks for researchers

  • How do I spin up a competitive intelligence program?

  • What should we do about a research repository?

  • What software should we use for usability work?

  • How the f*ck do we get participants for our studies?!?!

  • How do we prevent the equivalent of tech debt in our analytics programs?

  • How do I conduct a JTBD interview?

  • What is the best method for my pricing study

  • ad infinitum...

Even if you find the answers on Google, they are regurgitated bullshit. I won't stand for that, and neither should you.

The Fractional ARI program takes care of all of this for you... and more.

I use my expertise in cross-functional analytics, research, and insights to give you the facts; everything you need to get started building a true, unified, research practice, and nothing you don't.

With the Fractional ARI program, you get a "one-stop-shop" that includes (but is not limited to):

  • A database of interview questions so you are never stuck wondering what to ask in any customer interviews;

  • Step-by-step walkthroughs of a myriad of different research methods;

  • Step-by-step walkthroughs on how to build a competitive intelligence program, CSAT/NPS programs, customer development programs, etc.;

  • Hiring, onboarding, training, and team-building plans to build high-performing analytics, research, and insights teams;

  • Models, processes, and templates that will accelerate your research processes and scale the impact you have on the business;

  • Step-by-step processes to stand up a customer advisory board (CAB), recruitment panel, usability practice, research repository, and more...;

  • Counsel on engaging with vendors (we will even supervise their work for you);

  • Tools, templates, and tactics that will improve your research practice, including screener templates, discussion guide templates, consent form templates, etc.;

  • Training and tools on innovation frameworks that you can use to differentiate your research team, and amplify your value to stakeholders, including Jobs-to-be-Done, OKRs, Business Model Canvas, Lean Canvas, Value Proposition Canvas, persona development, and more...;

  • And more...

Looking for additional support (and some kick-ass benefits)? There are a very limited number of PARTNER-IN-CRIME versions available (only 5). The PARTNER-IN-CRIME version includes done-for-you research projects (one in flight at a time), UNLIMITED text access to me, as-needed phone calls, custom training for your staff, and access to any product I release during our engagement.

FAQs

Is this for me?

Are you pre-Series A, B, or C? Do you value reduced risk and better decision-making? Whether you are a seasoned professional, or new to the field, and you conduct customer, market, UX, or product research or analytics, this is for you. The systems, tools, processes, templates, step-by-step walkthroughs, tool and vendor counsel, will make your life easier, whether you are:

  • a startup founder (or a future founder), product manager, engineer, or product marketer

  • a user researcher and you want to better hone your craft

  • a market researcher and are looking to scale your impact

  • a research leader, and are looking for interview guides, career frameworks, team-building tools, and hiring/onboarding tools

Who is this not for?

  • If you are looking for this to magically solve all of your problems, you shouldn't buy this

  • If you want someone to do it for you, this isn't for you

  • You have ZERO interest in improving yourself, or your team, please don't buy this—it isn't for you.

What if I am not a researcher, but need to conduct research?

Perfect. This will help you. This is designed to provide you with the same level of expertise that companies like Twitter, Panasonic, and Gtmhub have. Anybody who wants resources and tools, but doesn't want to spend hours on the internet searching for them.

Can I expense this to my company-sponsored professional development budget?

Yes, absolutely. Once you purchase, you'll receive a receipt that you can submit to your company for reimbursement as a professional development expense.

Can I share this with my team?

Yes. This resource is meant to be available to your entire business. I am your Head of Analytics, Research, and Insights.

Who are you?

I am a modern-day, consumer-focused Sherlock Holmes which makes me uniquely qualified to separate the "signals" from the "noise" through my combination of:

🎓 I hold a doctorate in cognitive psychology so you get the benefit of knowing that my recommendations are grounded in the academic research of what motivates people.

🌎 I have REAL-WORLD practical experience; I have built and led analytics, research, and insights organizations at Gtmhub, Indeed, Twitter and Panasonic. I have also helped other global companies find and make sense of business, customer, market, and technical data.

🚓 As a (retired) metropolitan police officer and detective, I have investigated complex scenarios in the “real-world."

🧠 I am an APA recognized consumer psychologist with expertise in human learning and Naturalistic Decision-Making and hold the prestigious Insights Professional Certification as a recognized Laureate.

Why did you make this?

Because I believe good decision-making should be available to all companies. I also believe that it isn't fair that large, established companies have a strategic advantage through dedicated, in-house, analytics research, and insights teams.

As I scaled insights teams, I couldn't easily find resources to grow my team and help them be the best versions of themselves they could be.

Over the years, I built this to develop and build my practice, and I’m making it available to help others.

Fractional Analytics, Research, and Insights

The Fractional Analytics, Research, and Insights (ARI) program is BOTH a (growing) toolkit of tools, systems, processes, templates, step-by-step walkthroughs, and everything you need to build, manage, and scale a customer, UX, market and product research practice AND advisory consulting sessions to help you put ALL OF THE ABOVE into practice.

It's like having an in-house Head of Research without having to pay for an in-house Head of Research.

Are you really going to trust the future of your business to untested advice from Google?

This program turns the staff you already have into an army of analytics, research, and insights professionals WHILE enabling you to build, grow, manage, and scale a dedicated team when the time is right.

The Fractional ARI program helps businesses in three primary ways:

1. It saves you time and money by enabling your business to make SMARTER decisions, FASTER

2. It MITIGATES RISK by helping businesses identify and adapt to growth opportunities faster than the competition

3. It AMPLIFIES THE VALUE of analytics, research, and insights so that insights have an IMPACT on growth.

As the Sherlock of Holmes of consumer and market behavior, and an Analytics, Research, and Insights leader @Gtmhub, @Panasonic, and @Twitter, I get it. When you are just starting out and scaling, there is no budget for a dedicated team.

We are all busy, right? Who has time to go down the rabbit hole searching Google for:

  • Best customer interview questions

  • Career frameworks for researchers

  • How do I spin up a competitive intelligence program?

  • What should we do about a research repository?

  • What software should we use for usability work?

  • How the f*ck do we get participants for our studies?!?!

  • How do we prevent the equivalent of tech debt in our analytics programs?

  • How do I conduct a JTBD interview?

  • What is the best method for my pricing study

  • ad infinitum...

Even if you find the answers on Google, they are regurgitated bullshit. I won't stand for that, and neither should you.

The Fractional ARI program takes care of all of this for you... and more.

I use my expertise in cross-functional analytics, research, and insights to give you the facts; everything you need to get started building a true, unified, research practice, and nothing you don't.

With the Fractional ARI program, you get a "one-stop-shop" that includes (but is not limited to):

  • A database of interview questions so you are never stuck wondering what to ask in any customer interviews;

  • Step-by-step walkthroughs of a myriad of different research methods;

  • Step-by-step walkthroughs on how to build a competitive intelligence program, CSAT/NPS programs, customer development programs, etc.;

  • Hiring, onboarding, training, and team-building plans to build high-performing analytics, research, and insights teams;

  • Models, processes, and templates that will accelerate your research processes and scale the impact you have on the business;

  • Step-by-step processes to stand up a customer advisory board (CAB), recruitment panel, usability practice, research repository, and more...;

  • Counsel on engaging with vendors (we will even supervise their work for you);

  • Tools, templates, and tactics that will improve your research practice, including screener templates, discussion guide templates, consent form templates, etc.;

  • Training and tools on innovation frameworks that you can use to differentiate your research team, and amplify your value to stakeholders, including Jobs-to-be-Done, OKRs, Business Model Canvas, Lean Canvas, Value Proposition Canvas, persona development, and more...;

  • And more...

Looking for additional support (and some kick-ass benefits)? There are a very limited number of PARTNER-IN-CRIME versions available (only 5). The PARTNER-IN-CRIME version includes done-for-you research projects (one in flight at a time), UNLIMITED text access to me, as-needed phone calls, custom training for your staff, and access to any product I release during our engagement.

FAQs

Is this for me?

Are you pre-Series A, B, or C? Do you value reduced risk and better decision-making? Whether you are a seasoned professional, or new to the field, and you conduct customer, market, UX, or product research or analytics, this is for you. The systems, tools, processes, templates, step-by-step walkthroughs, tool and vendor counsel, will make your life easier, whether you are:

  • a startup founder (or a future founder), product manager, engineer, or product marketer

  • a user researcher and you want to better hone your craft

  • a market researcher and are looking to scale your impact

  • a research leader, and are looking for interview guides, career frameworks, team-building tools, and hiring/onboarding tools

Who is this not for?

  • If you are looking for this to magically solve all of your problems, you shouldn't buy this

  • If you want someone to do it for you, this isn't for you

  • You have ZERO interest in improving yourself, or your team, please don't buy this—it isn't for you.

What if I am not a researcher, but need to conduct research?

Perfect. This will help you. This is designed to provide you with the same level of expertise that companies like Twitter, Panasonic, and Gtmhub have. Anybody who wants resources and tools, but doesn't want to spend hours on the internet searching for them.

Can I expense this to my company-sponsored professional development budget?

Yes, absolutely. Once you purchase, you'll receive a receipt that you can submit to your company for reimbursement as a professional development expense.

Can I share this with my team?

Yes. This resource is meant to be available to your entire business. I am your Head of Analytics, Research, and Insights.

Who are you?

I am a modern-day, consumer-focused Sherlock Holmes which makes me uniquely qualified to separate the "signals" from the "noise" through my combination of:

🎓 I hold a doctorate in cognitive psychology so you get the benefit of knowing that my recommendations are grounded in the academic research of what motivates people.

🌎 I have REAL-WORLD practical experience; I have built and led analytics, research, and insights organizations at Gtmhub, Indeed, Twitter and Panasonic. I have also helped other global companies find and make sense of business, customer, market, and technical data.

🚓 As a (retired) metropolitan police officer and detective, I have investigated complex scenarios in the “real-world."

🧠 I am an APA recognized consumer psychologist with expertise in human learning and Naturalistic Decision-Making and hold the prestigious Insights Professional Certification as a recognized Laureate.

Why did you make this?

Because I believe good decision-making should be available to all companies. I also believe that it isn't fair that large, established companies have a strategic advantage through dedicated, in-house, analytics research, and insights teams.

As I scaled insights teams, I couldn't easily find resources to grow my team and help them be the best versions of themselves they could be.

Over the years, I built this to develop and build my practice, and I’m making it available to help others.

  • You'll get:

  • Fractional ARI advising
    Standard Plan
  • UNLIMITED Slack Access
    Standard Plan
  • Bi-weekly Zoom calls
    Standard Plan
  • Library of systems, tools, processes
    Standard Plan
  • UNLIMITED text access
    Partner-in-Crime
  • DFY research projects
    Partner-in-Crime
  • Phone / Zoom calls
    Partner-in-Crime
  • Custom Training
    Partner-in-Crime
  • Weekly Zoom calls (optional)
    Partner-in-Crime
  • You'll get:
  • Fractional ARI advisingStandard Plan
  • UNLIMITED Slack AccessStandard Plan
  • Bi-weekly Zoom callsStandard Plan
  • Library of systems, tools, processesStandard Plan
  • UNLIMITED text accessPartner-in-Crime
  • DFY research projectsPartner-in-Crime
  • Phone / Zoom callsPartner-in-Crime
  • Custom TrainingPartner-in-Crime
  • Weekly Zoom calls (optional)Partner-in-Crime
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